Shopping at House of Fraser

Shopping at House of Fraser
by Penny Namen
plug itHouse of Fraser is Britain's only nationwide UK destination department store for premium brands and designers. With hundreds of top-name brands and thousands of high-end products available under one roof, the department store more than caters for all its customers' retail needs. But shopping at House of Fraser isn't just shopping ¬- it's an experience: an exciting and cutting-edge experience that leaves one hungry for more. So what is it exactly that gives House of Fraser the edge over so many British department stores?
Über chic, all-encompassing, and always ahead of the rest, House of Fraser is a brand in itself: a one-stop shop that'll instantly transport you to retail heaven. It's the definitive shopping destination for style-savvy consumers who want the finest and very best products available, at affordable prices. House of Fraser is every shop you will ever need in one: selling all you could possibly require to make a house a home, from décor and furniture and all your kitchen must-haves from crockery to corkscrews, to the latest and most sought-after designer clothes and accessories to fill your closets and cupboards.

House of Fraser sell men's, women's, and children's clothing and accessories; home furnishings, furniture; housewares; linens; haberdashery; cosmetics; perfume; jewellery; stationery; luggage and electronics in 62 stores throughout the UK. Whether you want the newest perfume to hit the beauty industry, a stunning bridal accessory, something stylish for your living room or the latest innovation in televisions or audio systems, House of Fraser has something for everyone.

Fashionista are treated to an eclectic mix of both classic and contemporary designer names, including Alberta Ferretti, Armani, Gucci, Jimmy Choo, Moschino, Stella McCartney, and Versace, as well as House of Fraser's in-house line Linea, hard-to-find labels such as Punky Fish and Ichi, and up-to-the minute designer denim brand Yanuk. If you're searching for the perfect outfit for a special occasion or a job interview, or just in need of a bit of guidance, House of Fraser's personal shopping service is invaluable. Specially trained staff (who've undergone rigorous tuition) will be more than happy to listen to your needs, and advise and perhaps introduce you to labels you may never have thought of trying before. Customers are under no obligation to buy.

Beauty lovers can take advantage of House of Fraser's in-store beauty experts and be pampered with fabulous new products, including Bobbi Brown, Clarins, Clinique, Molton Brown, and Yves Saint Laurent. House of Fraser's food and kitchenware hall is a must-go destination for everything from high-end groceries to cookwares by famous names such as Le Creuset and Alessi. The haberdashery department is a craftsperson's mecca and the toy department is overflowing with all a child could wish for, from Barbie dolls to rocking horses. The hair and beauty spa provides high-quality hair-cuts, colours and styling, and the store's much-loved bistro and café provide delicious food and refreshment for those in need of a respite or recharge.

Currently with 62 House of Fraser stores across the country, the flagship London store is now the House of Fraser on Oxford Street whilst the chain's largest is in Birmingham. Further store openings are planned for later in 2007 (Belfast) and in 2008 (High Wycombe and Chester). With over 150 years of retailing experience, the company was founded with Frasers, Glasgow in 1849 by Hugh Fraser and James Arthur, and has grown exponentially through the acquisition of other leading store groups including Dickens and Jones, Rackhams and Army & Navy. In 2006 House of Fraser was acquired by a consortium led by Iceland's acquisitive Baugur Group.

A new online shop is being launched in Autumn 2007 and customers will then be able to buy all their favourite House of Fraser products and brands, as well as many items exclusive to the online shop, at the click of a fingertip.

To find your nearest House of Fraser store or check out the newest products on sale, see http://www.houseoffraser.co.uk. To sign up for further information on House of Fraser's new online shop see http://www.houseoffraser.co.uk/shop/